RevBoost is a subscription-based software solution that helps small businesses automate their invoicing and accounting processes. Despite attracting numerous free trial users, RevBoost struggled to convert these trial users into paying subscribers.
In this case study, we’ll discuss how CRO Expert helped RevBoost increase their trial-to-paid conversion rate by 30% in just three months by optimizing the user journey and engagement strategies.
Challenge
RevBoost faced several challenges in converting free trial users to paying customers:
- Low Trial-to-Paid Conversion: Many users who signed up for the free trial didn’t transition to paid plans.
- Low Engagement During Trial: Users weren’t engaging with the platform enough to see its full value.
- Confusing Onboarding Process: The onboarding process was lengthy and unclear, leading to drop-offs early in the trial phase.
- Poor Email Engagement: Email campaigns weren’t effectively nurturing trial users, resulting in low open rates and engagement.
RevBoost needed a strategy to boost engagement, simplify the onboarding process, and improve the trial-to-paid conversion rate.
Solution
To address these challenges, CRO Expert implemented the following strategies:
- Optimized Onboarding Experience
We revamped the onboarding process to make it simpler and more engaging:- Step-by-Step Guided Onboarding: We created a guided onboarding process with clear, easy-to-follow steps tailored to users’ needs.
- Feature Highlights: We introduced pop-up prompts that highlighted key features during the user’s trial, ensuring they understood the full potential of the software.
- Email Nurturing Campaigns
We designed a targeted email nurturing campaign to keep users engaged throughout their trial:- Behavior-Triggered Emails: Emails were sent based on user actions, such as “Welcome” emails after sign-up, or “It looks like you haven’t created your first invoice—here’s how to get started.”
- Urgency Emails: As the trial period neared its end, we sent urgency-driven emails with incentives to upgrade to the paid version, such as discounted rates for early sign-ups.
- Clear Pricing Page Optimization
We simplified RevBoost’s pricing page to make it more user-friendly:- Transparent Pricing: We ensured the pricing was clearly displayed, with explanations of the features included in each plan.
- Testimonials and Case Studies: To build trust, we included user testimonials and success stories from businesses that benefited from the software.
Results
Within three months of implementing these changes, RevBoost saw impressive improvements:
- Trial-to-Paid Conversion Rate: The conversion rate increased by 30%, resulting in more revenue from trial users.
- Customer Lifetime Value (CLTV): CLTV rose by 18%, as more engaged users remained customers for longer periods.
- Email Open Rates: The email nurturing campaign led to a 25% increase in open rates and a 40% increase in click-through rates.
- User Engagement: Trial users engaged more with the software, with a 15% increase in feature usage during the trial period.
Testimonial
“CRO Expert really transformed our approach to onboarding and customer engagement. Their insights into our trial process were invaluable, and the results have exceeded our expectations. The increase in conversions and customer retention has been incredible.”
— Mark Davis, Co-founder, RevBoost