EcoPack is a subscription box service that delivers eco-friendly products to customers each month. While their business model is appealing, EcoPack faced challenges in converting website visitors into paying subscribers.
In this case study, we’ll explore how CRO Expert helped EcoPack increase their subscription rate by 40% in just two months by optimizing their website for better engagement and user experience.
Challenge
EcoPack’s subscription process was encountering several issues:
- Low Conversion Rate: Despite significant interest, many visitors weren’t converting into subscribers.
- High Drop-off During Checkout: A lot of potential customers abandoned the checkout process before completing their subscription.
- Lack of Urgency: There was no sense of urgency for customers to act quickly and subscribe.
- Cluttered Product Pages: The product pages had too much information, which confused users and made it difficult to find the key benefits of the subscription.
EcoPack needed a way to simplify their subscription process and encourage users to subscribe more quickly.
Solution
To solve these problems, CRO Expert implemented a strategy focused on simplifying the user journey and creating a stronger call to action.
- Optimized Subscription Pages
We redesigned the subscription pages to make them more engaging and conversion-focused:- Simplified Layout: We streamlined the content to highlight key benefits and features of the subscription service.
- Clear Call-to-Action: The “Subscribe Now” button was made more prominent and tested for optimal placement and messaging.
- Urgency Messaging
To create a sense of urgency, we incorporated time-sensitive offers such as:- Limited-Time Discounts: “Get 20% off your first box if you subscribe today!”
- Countdown Timers: Added countdowns to special promotions, encouraging visitors to act quickly.
- Streamlined Checkout Process
We simplified EcoPack’s checkout process, reducing the number of steps and making the experience smoother for users:- Guest Checkout: Allowed users to subscribe without creating an account.
- One-Click Upsells: At the checkout stage, users were given the option to add extra items, such as premium eco-friendly products, with just one click.
Results
EcoPack experienced remarkable improvements after implementing these strategies:
- Subscription Rate: The subscription rate increased by 40% within just two months.
- Cart Abandonment: Cart abandonment decreased by 22% thanks to the simplified checkout process and urgency-driven messaging.
- Mobile Conversion Rate: Mobile conversions increased by 25% due to the improved mobile layout.
Testimonial
“We were really impressed by how quickly CRO Expert understood our challenges and helped us make improvements. Their recommendations were practical, and the results were almost immediate. Our subscription rate has increased significantly, and we’re seeing more engagement than ever.”
— Laura Green, Founder, EcoPack